AI Governance

MAP (NIST AI RMF)

The NIST AI RMF function focused on establishing context, identifying risks, and understanding an AI system's purpose, stakeholders, and potential impacts. MAP activities include defining the use case, identifying affected populations, assessing benefits and costs, and cataloguing risks before development begins.

Why It Matters

You can't measure or manage what you haven't mapped. The MAP function ensures organizations understand their AI system's context deeply enough to identify the right risks — not just the obvious ones.

Example

When mapping a new AI-powered insurance pricing model, the team identifies affected stakeholders (policyholders, agents, regulators), maps potential risks (pricing discrimination, data quality issues, model opacity), and documents the system's intended benefits versus potential harms.

Think of it like...

MAP is like a site survey before construction — you need to understand the terrain, the soil conditions, and the neighborhood before you can design a building that's safe and appropriate for the location.

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